The Guerrilla Marketing Mindset

Winning potential customer attention isn’t about spending more than your competitors. It is about being more imaginative and using an assortment of tactics to outsmart your competitors instead.

Welcome to the the Guerrilla Mindset! I am a Guerrilla Marketer and I think differently than the majority of business owners I meet. My mindset is to think outside the box, outside my industry and not to spend much money on traditional marketing but instead to use inexpensive unconventional marketing.

I constantly look at how other people inside and outside my industry market and then I use my brain and imagination to creatively market to the same potential customers in a unique way. A memorable way in fact. And to market with little or no cost involved. This is how my mind thinks.

I think there are a lot of misunderstandings about Guerrilla marketing because the smaller firms think that cheap or silly tactics won’t work. Let me re-frame. Guerrilla doesn’t mean that you are going to be aggressive and tacky. This is the wrong mindset.

The right mindset is to understand that by doing somethings that are really different while using a smaller budget and not wasting your marketing dollars you decide to do things that are really memorable. Things that really impact your target audience so they pay attention and notice you. This is the mindset that works today.

You are competing with so many marketing messages out there. Stop being like the rest of the pack. Instead get creative so that your tactics can lead to a multiplier effect that doubles the amount of attention a prospect pays to your marketing message.

So what is the Guerrilla mind made of? Thinking differently. Asking different questions and coming up with ideas that will create the most impact and the most awareness for your company.