The internet is full of the internet based business ideas, so that a new marketer, and also the old one, can get an impression, that he must operate in all possible markets and niches to make a decent income.
This is not a route for a winner. A wise way to think your possible internet business idea is the target group perspective. What is job of the internet business idea? Is it to produce benefits to the target person by offering unique products or services?
1. How Big Are Your Resourches?
If you run a one man operation, the starting point is, that you have limited resourches, even if you use free lancers. This means, that you should be very careful, when you select what you do. The key point is to define the internet business idea so, that it will give a possibility to this. The quality is the king and the concentration brings the quality. It is easier to obtain a deep knowledge about a few things, than to try to master a wide range of expertise. The winner will pick a narrow market niche, where he can become a king.
2. How To Plan A Winning Strategy.
The idea is to keep it simple. If your expertise is about golf, you can start with that theme. But that sounds a little bit too wide. Where are you especially good at? Is it clubs, playing techniques, rules, balls or what? Let us imagine, that your expertise is the clubs. The club theme is also a wide one. Is your expertise the club materials, new solutions or the player perspective or something else? Let us imagine, that your expertise is the new solutions, so you want to offer the best knowhow about, what is new on the golf equipment market. No it seems a simple and narrow internet business idea.
3. How Do You Execute This Idea?
Your view is a future oriented one and must fit to the golf world. The starting point is, that you are a proven golfer, because otherwise you just cannot get the trust from the target group. This new thing must be seen in everything you do. You must refer the most respected authority publications in the industry and your site, blog and other marketing materials must communicate this same message.
4. Is There Any Competitors?
The competition research brings a lot to the planning. A marketer can research the market by using several keywords, which he has thought to use in his own business. The target is to be able to stand out from the crowd and the crowd is the competitors. If some of them market the new products as side products, like new announcments, it gives you an edge.
5. A Marketer Can Be Different In Many Things.
If the market is full of big companies, the golf equipment manufacturers, that can be a good news, because these big players do not care about the small, but lucrative niches. These niches can be big enough to the small business owner and he can dominate them totally. He can have a site or blog, but his main medium can be the golf discussion forum or the blog, where he shares tips and experiences from the other players.
The target group selection is important and he has to know, whether the market includes segments, like starters, women, senior players, golf heavy users etc. This makes it easier to target the messages and to write the texts so that they will fit to the target group. The niche dominance is a fascinating idea.