In the realm of quantum physics, all the current state is possible because the wave energy, until it has been observed. When we look at the wave collapses in the form of particles, which can be measured. As is clear from the field but no longer has infinite potential. E ‘was negligible.
Business uses the same principles. If you want to influence is limited. It cannot be everything to everyone. Without restrictions, will have no effect, not to attract customers, and the process of collapse and burn. You cannot show everything (and you should get a lot of things that do not really want). You decide by limiting yourself on what you want.
A confused person cannot buy! In your company, be very specific in your presentation to potential clients and to become aware of your singular message targeted (niche). You can still learn many different things in your business when you have your client. You have a wide range of skills and talents that you can integrate customer experience richer and more value – but be sure to attract your customers with a single focal point. Do not drown you limit yourself.
Say you have two tools – a knife and a beach ball. Imagine a group of people you are destined to work with as a watermelon. And with the watermelon, do you have a real impact as a tool would you use? The sharp blade of a single focal point, or beach ball? A beach ball, mind you, is well balanced – and its surface is covered with many, many points of interest – but what impact will this have on watermelon? Nothing.
Limitation – focus – is the biggest barrier in my business. It is particularly difficult because I am a "renaissance soul" (Margaret Lobenstein) also known as "Scanner" (Barbara Shear). I have many interests, including learning and make a lot of different things. So, I just was the scariest thing happening to me. It took me a while to realize that I could integrate my knowledge and interests, and develop a point of focused, limited, without running and without the drying out of boredom. And as we work through it, he took me and my coach nuts! But if I can, so can you. And the rewards are worth it. Remember, nothing you can show not only what you want.